Shishir Bhartia

Directional Strategy Consultant Ex Head Times Group Alliances and Brand Capital West

Shishir is a business strategist, startup mentor, and growth advisor with over 26 years of experience helping companies navigate complex business decisions. He has worked with organizations across education, media, retail, consumer, and technology, holding leadership roles at Times Group, Deloitte, and Brand Capital, while also mentoring entrepreneurs through initiatives like Stanford Seed. He specializes in growth strategy, market expansion, business transformation, and helping founders make high-impact decisions. He believes that the best strategic solutions begin with asking the right questions, and that clarity often comes from understanding what not to pursue. At FinEd, he writes about business strategy, entrepreneurship, economics, and the forces shaping industries and markets. His articles combine decades of practical experience with clear, accessible explanations, helping readers understand not just what is happening in business, but why it matters.

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